Connections Academy, a tuition-free online public school, has struggled to drive enrollments. So much of what we understand about the school experience comes from our own personal experiences and what we see in culture, which makes it hard for families to wrap their heads around public school at home.

So we created a sitcom pilot that flipped the teen high school comedy format to be about Connections Academy as a way to normalize and showcase the everyday school from home experience. Full campaign results to come!

As an ACD, I provided creative direction and writing help to the senior team and owned the paid social cutdown process of the project.